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Nutanix Is Knocking, But VMware Customers Aren’t Opening the Door

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Broadcom’s reshaping of VMware has triggered a predictable response: competitors circling. Nutanix, in particular, has launched an aggressive campaign to capitalise on what it calls a “multi-year opportunity” — trying to court VMware customers who feel uncertain or overlooked.

They're offering concessions, migration support, and OPEX-driven pricing models. On paper, it sounds compelling.

But here’s the reality: most enterprise customers are listening... not leaping.

Here’s the ChannelE2E piece detailing Nutanix's move: https://www.channele2e.com/news/as-broadcom-sheds-vmware-customers-nutanixs-ceo-pitches-migrations-to-nutanix

The Pitch Is Loud, but the Response Is Quiet

Yes, customers have questions. Yes, the licensing changes have caused discomfort. But there’s no stampede — because smart IT leaders know this isn’t something you rip and replace for a discount or a sleeker pitch deck.

Behind the scenes, CIOs and infrastructure leads are weighing:

  1. The true cost and risk of migration
  2. Their internal team’s VMware skillsets and investment
  3. The operational disruption of changing a virtualised estate mid-stride

In short: they’re being smart. Listening to the noise but not letting it dictate their next move.

Don’t Be Rushed. Be Ready.

At R-COM Consulting, we’re not here to sell you fear or fantasy. We’re VMware specialists with 28 years of infrastructure delivery behind us. We understand the landscape because we’ve helped build it.

And right now, we’re helping clients:

  1. Get full clarity on Broadcom’s new VMware strategy
  2. Optimise what they already have
  3. Identify real risks - not hype
  4. Prepare for change only when change actually makes sense

Nutanix sees an opportunity. But for many VMware customers, the bigger opportunity is right in front of them - getting more value, insight, and resilience from the technology they’ve already invested in.

So yes, explore your options. Be courted. Ask the hard questions. But don’t be swayed by panic or promises.

Let’s talk about how to make your VMware estate stronger than ever.

Get in touch at:

r-comconsulting.com/contact

(+44) 161 343 3833

salessupport@r-comconsulting.com